Writing Services

What you write has a big impact on the people visiting your website, reading your articles and blog posts, and finding out information about you in press releases. If you’re unsure of how to write to your audience, don’t have the time to write, or just plain don’t like to write, you need the help of a ghostwriter (that would be me).

Here’s how I can help:

Website Copywriting

The copy on your website is there to sell your products and services, but are the visitors to your site buying? If not, the content you are presenting them may be the culprit. Telling them what you do and how great it is isn’t enough – you have to find out what your clients need most and then show them you can give it to them.

To get the most out of your website content, you and I will sit down and decide the problems your target market needs answered the most. Then I will craft content that speaks to your readers, tugs at the heart of what they need most and convinces them that they need to work with you and only you!

Article Writing (and Marketing!)

Article marketing is hot, hot, HOT these days. Writing articles is a quick and easy way to drive more traffic (meaning, more potential customers) to your website and builds your credibility as you write and publish helpful articles directed at your target market.

One of the keys to article marketing is providing and submitting consistent material, but what if you can’t come up with anything or don’t have time to? You and I will sit down and brainstorm any and all possible topics that your target market would have an interest in. Or, if you know what subjects you would like articles written about, you can let me know along with a few points you would like included. I’ll take it from there to create high-quality articles that will get readers interested in you and drive traffic back to your website. I can even submit the articles to search engines, saving you even more time to take care of all the new visitors that want to work with you!

Blog Post Writing

Blogs are an awesome way to market your business. Blog writing builds your credibility and is a way to keep people coming back to your site, and the more people visit your site, the more they get to know you enough to work with you. And writing posts with relevant and targeted keywords gives people yet another way to find your site during their searches. But coming up with material and posting consistently enough to make a difference – who has time for that?

That’s where I come in. You and I will set a schedule for how often you would like your blog updated (once a week? three times a week? only on Mondays and Thursdays?). We will also brainstorm ideas for topics – believe me, you have more than you think! Then I will make sure that the blog posts for that week are written and posted according to the schedule we arranged.

Press Release Writing

Press releases are another great (and underutilized) way to get the word out about your business and drive traffic to your site. Having a keyword targeted press release along with an interesting and informative story is like gold – it gets people interested in you and wanting to find out more about what you do (and ultimately back to your site!). Press releases not only educate potential customers about your business, but they can also be tools for further exposure from the press for interviews and articles about you!

It’s my job to create a press release with a headline that grabs the reader’s attention, instantly making them want to learn more. Then I will turn your story into newsworthy content that lets your potential customers hear all about what you’re doing in your business and what you have to offer. If you choose, I will also submit your press release to press release directories, getting your news out there even faster and creating more exposure for your business.

Email Marketing Campaigns

One of the best ways to stay in contact with your list and keep your business at the top of their minds is through email newsletters. But your emails walk a fine line – they can’t be too salesy or pitchy to your readers, but you can’t not say something about your products or services or else no one will know what you’re offering!

While writing emails for your email marketing campaign, you want to keep the “know, like and trust” factor in mind. What I will do is ensure that your readers know about what you are offering them in a non-threatening, non-pushy way. I can even set up your entire email marketing campaign, ensuring that your emails go out on schedule and freeing up even more time for you!

Proofreading and Editing

Sometimes you already have something written, but you don’t think it’s good enough to “put out there” yet. It could be an ebook, a report, an article, or any other type of writing for your business. Having a second set of eyes read through your publication can make all the difference in the world in finding errors and making sure it is a high-quality piece of writing.

I can take what you’ve written and whip it into shape, making sure it’s grammatically correct and error-free. I’ll also make sure your writing is concise and get rid of any “fluff” that might be clogging up your message. When I’m done, you will have a piece of writing that you will be proud to submit and display to everyone!