I have been working hard on getting my website content just right. I want to put my best foot forward in order for people not just to know the services I provide, but who I am and what I’m good at, too. I want my first impression to be a good one.
There is a video out there of Danyl Johnson from The X Factor in England. I’m sure many of you have seen it, but if you haven’t, let me give you a little background.
Danyl went on The X Factor and auditioned in front of four judges, including the infamous Simon Cowell, to pursue his dream of singing. He’s a teacher by day, and says his students were the ones who encouraged him to follow his passion and try out for the show.
The result? Danyl blew the judges away, getting a standing ovation from all of them, including Simon Cowell. They all were ready to hire him on the spot, with Simon even saying that out of the eight or nine years he’s had the job, that was the best first audition he had ever seen.
What about you? On your website, are you giving the best first audition that you can? How are you presenting yourself to potential clients?
- Are you telling them about the benefits of working with you? And I’m not just talking about the generic benefits that everyone in your industry lists (for example, VAs reducing workloads, website designers creating awesome websites, coaches making your life better). How are you personally going to make their life better? And what is it going to cost them if they don’t work with you?
- Are you giving them a taste of who you are and what it is like working with you? Do you put some of your personality into your site? I’m finding more and more that the more of yourself you put into a site, the more it ups your “know, like and trust” factor because people begin to get to know you. Are you letting them in or putting up what I call “the professional wall” (the corporate-speak that all businesses use to try to convey their message, which tends to mask the company’s personality)?
- Are you leaving them standing at their desks applauding, ready to work with you? Do you have clear calls to action that lead them in the direction you want them to go? If not, they may just be reading and moving on to the next guy.
Putting your best foot forward on your website will make the best first impression possible. You’ll have a great first audition with your prospective clients, and you’ll find more and more giving you a standing ovation and telling you they’re ready to sign with you.
Oh, and if you haven’t seen Danyl Johnson’s video yet, here it is – I recommend watching it. Not only can this guy sing, but he looks like he’s been performing for years. A natural entertainer.
